Understanding Media Representation
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We believe that a key step in developing media content is engagement with the history of traditional and new media through scholarship produced in the domain of media and communication. Our approach emphasises critical evaluation of media content as the basis of media empowerment in order to allow participants and communities to understand the role, power and reach of various types of media and communication technologies. Familiarity with basic theoretical concepts facilitates content production by empowering communities with the critical vocabulary needed to appraise as well as position the content produced as it is intended. |
Mobile Video Production
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Proliferation of smart mobile devices, increased cellular network coverage, and rapid improvement in hardware and software technologies has created a unique opportunity for mobile content production. We focus on empowering participants with technical skills needed to effectively utilise the combination of their mobile phone inventory and the cellular infrastructure of their communities. |
Online Content Production/Social Media Content Management
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The abundance of social networking platforms across the Internet presents a singular opportunity for media content production and consumption. We recognise the potential of social media as an effective tool for communities to broaden the scope of their projects and partake in dialogue on the global stage. By imparting technical skills such as content planning, filming, editing and publishing, our vision of media empowerment focuses on increasing engagement of participants with their audience through competent use of social media for content dissemination and communication. |
Viral Marketing
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Technological advancements in communication infrastructure and intelligent web applications provide an avenue for content producers to reach a global audience faster than ever before. By concentrating on viral marketing strategies, our approach to media empowerment takes into account the need of communities and practitioners to convey their message quickly and effectively across the breadth of new and traditional media platforms. |
Radio Programme Production/Podcast Production
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Community media including podcast channels and radio programmes enhance exchange of information, facilitate accountability, and foster an environment of inclusivity and harmony. Our approach incorporates the use of traditional radio broadcasting methods as well as mobile-based podcast production techniques to assist communities in content production and dissemination. |
Online Journalism
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A key characteristic of Internet-based platforms is the option of broadcasting content as well as the chance for users (producers and consumers) to communicate directly with each other, encouraging dialogue and exchange of information. The professional community of journalists stands to benefit greatly from the contemporary media topography. Our goal is to empower media practitioners and citizen journalists with the critical understanding of the role of communication technologies and social networking platforms so that they can utilise these digital tools to enhance their visibility in an ethical and effective manner. |
